Social Media Success Stories: Short-Form Video Campaigns That Delivered Results
Client: Amazon Music
Crafting Global Video Franchises
As part of Amazon Music’s ambitious Latin music genre reboot, I remotely directed, produced, and edited two groundbreaking video franchises: Anatomía de un Hit and Notas Del Estudio. Collaborating with a global team of artists, animators, and creatives, I served as the director, technical director, producer, and editor, ensuring seamless execution across all stages of production.
For Anatomía de un Hit, I led the development of a repeatable franchise concept that explored the four key components of a hit song: talent, songwriting, context, and x-factor. The series combined artist interviews with original animation, creating a visually dynamic and engaging format. The debut episode, featuring Panamanian reggaeton superstar Sech, garnered over 300K views, establishing the series as a flagship franchise for Amazon Music.
For Notas Del Estudio, I produced and served as the technical director for the a bite-sized animated series designed to promote new releases with minimal artist participation. Using audio interviews as source material, the team crafted visually driven album trailers that educated and entertained viewers in under two minutes. The launch episode, featuring Bomba Estéreo, achieved over 600K views and was prominently featured across Amazon Music’s app ecosystem.
Both projects showcased my ability to lead remote teams, innovate within tight deadlines, and deliver content that resonates with global audiences.
Social media cutdown for Anatomía de un Hit series with Banda MS
Role: Director, Technical Director, Producer, Editor
Social media cutdown for Anatomía de un Hit series with Sech
Role: Director, Technical Director, Producer, Editor
Watch: Notas Del Estudio: Bomba Estereo
Role: Technical Director, Producer
Still from Notas Del Estudio with Justin Quiles
Still from Notas Del Estudio with Bomba Estereo
Still from Notas Del Estudio with Justin Quiles
Client: Virta Health
Transforming Lives Through Visual Storytelling
Virta Health, a healthcare tech company revolutionizing diabetes and obesity treatment, needed to visually communicate their mission of sustainable weight loss and diabetes reversal. I traveled across the United States to document patient testimonials, capturing their transformative journeys through photography and video production.
The goal was to showcase real-world success stories that would inspire others to take control of their health. The content I produced was used for Virta’s website rebranding and social media campaigns, highlighting their personalized nutrition program and expert support. By focusing on authentic, emotional storytelling, the campaign emphasized Virta’s commitment to addressing the root cause of chronic conditions through a science-based, sustainable approach.
The result was a powerful visual narrative that not only strengthened Virta’s brand identity but also encouraged more individuals to take the first step toward a healthier future.
Client: Shika Shika
Kickstarter A Guide to the Birdsong of Western Africa
Inspiring Action Through Remote Storytelling
Shika Shika, a record label for music without borders, needed a compelling video to support their Kickstarter campaign for The Birdsong Project—a global initiative combining music and conservation. With the team spread across different continents, I remotely produced and edited a video that showcased the project’s mission: saving endangered bird species through music.
The video highlighted the success of previous volumes, which featured artists like Nicola Cruz and Chancha Via Circuito, and emphasized the urgent need to protect Western Africa’s biodiversity. By blending stunning visuals, bird songs, and artist testimonials, the video inspired viewers to contribute to the campaign.
Despite the challenges of coordinating with a globally dispersed team, the project was a resounding success. The campaign far exceeded its funding goal, raising over $19,000 USD to support bird conservation projects across Western Africa. The video became a cornerstone of Shika Shika’s outreach, helping to amplify their message of global collaboration and environmental stewardship.
Published Photography
“Great content isn’t just seen—it’s felt. It’s the spark that ignites curiosity, the bridge that connects brands to their audiences, and the story that lingers long after the screen fades. I don’t just create content; I craft experiences that inspire, engage, and move people to action.”